NOTE: This is an updated version of my post originally published on kenwbrown.com. Over the last few posts, we've been taking the book Made to Stick: Why Some Ideas Survive and Others Die principle by principle. We've discussed the principles of simple, unexpected and concrete. Today, we'll break down the principle of credibility. The credibility that you demonstrate in the classroom is a critical component of delivering educational content that resonates with your students.
NOTE: This is an updated version of my post originally published on kenwbrown.com. Ever taught a concept or principle, or described an object, thinking that you were clear as a bell, only to have your students call or email you, or ask you in class, days or weeks later, asking you to explain it again? How do you help your audience walk away with the same meaning of a given topic or concept? By being concrete; that is, using sensory data and descriptions to describe that thing